Shrikhandd
Shrikhandd is a modern gourmet mithai brand that focuses on reimagining traditional Indian sweets with a luxury, contemporary twist. The brand aims to combine classic mithai recipes with innovative flavors and premium ingredients, positioning itself as a modern gifting and celebration brand.
The brand identity transports one to those happy childhood memories where mithai was at the center of every celebration, big or small. The vibrant packaging brings to life the joy and delight of opening a box of one’s favorite sweet. With a rich color palette and contemporary floral motif, the identity system lies at the intersection of modern minimalism and nostalgia.
Visual Identity System & Guidelines, Brand Strategy, Packaging Design, Illustrations, Social Media Launch
Design Agency: Studio Click India
2021