Chief is a private membership network focused on connecting and supporting women executives. The organization provides executive-level women with a space to connect, exchange ideas, and support one another in navigating leadership roles.

This brand identity refresh turns the spotlight towards these remarkable women, who have widened all brackets and continue to pave the way to bring others with them. An audacious design approach helps magnify the strength of these women by using energetic forms, vivid accent colors, and provocative statements.