Artscape
Artscape is one of the largest free public arts festivals in the United States, held annually in Baltimore. The festival celebrates visual arts, music, performance, and creative expression by bringing together artists, performers, and visitors for a multi-day event.
This brand refresh aims to bring the community together, just like the festival does. With a keen focus on a vast audience of all ages, looking to enjoy a vibrant cultural experience, the visual identity system incorporates a vivid color palette and modular design elements that promotes a user-friendly interface and easy navigation.
Visual Identity System, UI/UX Design
Project Advisor: Hayelin Choi
Maryland Institute College of Art
2022